WCNGroup
Brand Strategy
WCN Group, Brand Strategist, Michael Newhouse presented at Bright Talk SMB Conference 2010
Marketing Graffiti
"Originality implies being Bold enough to go beyond accepted norms"
Anthony Storr
The "Gretzky Rule" -- don't skate to where the puck is, but where it's going to be.
Wayne Gretzky
"Customers are half as likely to visit a company’s website"
Brian Solis
"Twitter is about connecting for a purpose, not just connecting"
Dick Costolo, Twitter CEO
Anthony Storr
The "Gretzky Rule" -- don't skate to where the puck is, but where it's going to be.
Wayne Gretzky
"Customers are half as likely to visit a company’s website"
Brian Solis
"Twitter is about connecting for a purpose, not just connecting"
Dick Costolo, Twitter CEO
Current Projects:
- Brand Development ~ Three Peas Co
- Brand Development and Marketing Strategy ~ Roberts Surfboards
- Experiential Marketing Campaign ~ Computer Hardware client
- Business Exit Strategy ~ Outdoor Manufacturer
- New Product Launch ~ Electronics Accessory Manufacturer
Branding is more than logos, fonts, tag line and images... it involves all communication from a company including your products, services, social media objects, customer service... Branding used to be derived from detailed research using focus groups, mounds of data and months to receive results. The speed of business and go to market strategies has never been so fast, traditional market research has not kept of with this speed.
We take your brand information and talk with your customers who are the brand champions that are the ones that are living and breathing your brand.
Capabilities:
Brand Strategy
Brand Identity
Brand Creation
Brand Research
We take your brand information and talk with your customers who are the brand champions that are the ones that are living and breathing your brand.
Capabilities:
Brand Strategy
Brand Identity
Brand Creation
Brand Research