Experiential Marketing



 

Marketing Graffiti


"Originality implies being Bold enough to go beyond accepted norms"
Anthony Storr

The "Gretzky Rule" -- don't skate to where the puck is, but where it's going to be.
Wayne Gretzky

"Customers are half as likely to visit a company’s website"
Brian Solis

"Twitter is about connecting for a purpose, not just connecting"
Dick Costolo, Twitter CEO

Current Projects:

• Brand Development ~ Three Peas Co
• Brand Development and Marketing Strategy ~ Roberts Surfboards
• Experiential Marketing Campaign ~ Computer Hardware client
• Business Exit Strategy ~ Outdoor Manufacturer
• New Product Launch ~ Electronics Accessory Manufacturer

You have 4-10 seconds to grab the attendees attention...Does your current booth accomplish this first impression marketing?  After you get their attention...Does your Trade Show booth and staff engage the potential prospect?  Once you have them engaged...Does your staff know how to ask the right questions?  And finally, the biggest waste of trade show exhibiting...the Follow up (7 out of 10 companies fail to follow up with prospects!

First Impresssions: What does your trade show booth say about your company? 


Engagement:  Do you have areas within your Trade Show booth floorplan where prospects can demo (or see) your products or services in action.  Hands on exhibits - as kids this is what we were drawn to and as adults, it has not changed.  A few years ago we had a client at an event and across the aisle was the now famous "Sham Wow" guy.  He pulled in just in time to set up his booth and in no time he was drawing all the customers his way.  No other booth could compete with his mastery of engaging prospects.  His experiential marketing techiniques were brilliant along with his sales process. 

  

 

Contact us Now!

info@WcnGroup.com     
805.901.4638